Nursery Verboom | Winter Angels

blog 07 December 2020

Helleborus is a beautiful winter plant. Today we would like to introduce you to Kwekerij Verboom, our specialist in growing the most beautiful Helleborus and Skimmia. It is not without reason that they call this their "Winter Angels".

Kwekerij Verboom is a proud family business founded in 1960. Today, the second and third generation are jointly at the helm.

At the time their company started growing greenhouse vegetables. Later they switched to growing trees. At the moment they focus exclusively on the cultivation of perennials and ornamental shrubs. Under the label "Winter Angels", they offer a surprising and inspiring range of Helleborus and Skimmia varieties.

Together with a team of passionate employees, they have a strong goal: to positively surprise their customers every time with their innovative and inspiring range.

The products of Kwekerij Verboom are truly a jewel for everyone's home and garden.

Dried flowers | Max Hurtaud

blog 27 November 2020

Dried flowers: arranging flowers for Christmas (by Max Hurtaud)

Dried flowers is the interior trend of today, which you probably have noticed. Flower arrangements are constantly changing over time and we, florists, have to keep developing ourselves, keep training ourselves, keep each other sharp and so much more!

Remember… In the eighties the flower arrangements were full of flowers and leaves. The work was very heavy, greedy, quite classical and above all symmetrical.

This was an expression of floral art with a natural tendency, without creating structures or other expressions.

This evolution changed in the 2000s. Flower art turned into floral decoration and everything was almost possible!

With a more contemporary spirit, we used glass vases, colored aluminum wire, jelly balls, Oasis Rainbow foam (you know, the foam of different colors and in different shapes) and even more and more structures were crazed - the sky was the limit).

FLOOS Live | The Crafter’s Secret

blog 23 November 2020

Flower wholesaler Roobos is a proud partner of FLOOS | The Crafter's Secret.

FLOOS is the first 100% online library with over 500 step-by-step floral recipes, along with the tips and secrets of the world's most renowned master florists.

Florists can subscribe to FLOOS and get access to the complete database of the most beautiful floral recipes. They also receive 2 new recipes every week.

Endless inspiration, tips and art from the best master florists in the world

FLOOS was founded by Carles J. Fontanillas.

Carles comes from a flower family. In 1925 his family started a flower shop. He is therefore the third generation of florists in his family to continue the story of "Can Fontanillas". He started his journey in flower arrangements at the age of 17, when he was educated at the Catalan schools of flower arrangements. Since then he has trained at seminars with internationally renowned teachers. In 2018 he won the Spanish Cup.

Carles herself has also taught at workshops, seminars and demonstrations in Greece, Romania, France, England, the Netherlands, Scotland, Germany, Uruguay, China, Russia, Belgium, the United States, Spain and Catalonia. Today he has two flower shops, where he works on all kinds of flower decorations.

Carles is the founder, ideologue and promoter of the FLOOS project (2015) and is one of the 'Master Florists' who publishes his designs in books The Crafter's Secrett. vol 01 (2016), The Crafter's Secret. vol 02 (2017), The Crafter's Secret vol 03 (2018) and The Crafter's Secret vol 04 (2019)

Carles is constantly working on new ideas to provide florists worldwide with the most beautiful floral inspiration.

His latest project is therefore FLOOS Live