Dekker Chrysanten

Dekker Chrysanten

Dekker Chrysanten | Color your world

 

The world of floriculture continues to inspire. Especially for a breeder and propagator like Dekker Chrysanten. In more than half a century they have converted that inspiration into new varieties, new flower shapes, new colours. This makes them one of the players worldwide that determine the future of the chrysanthemum sector.

For the family business that Dekker still is, innovation has always been their driving force. On numerous fronts they have shown that innovation in the chrysanthemum sector is a continuous process. And not just in breeding and propagation, also with important market introductions such as the Santini types, the Madiba types or a 'classic' such as the Kennedy spray chrysanthemum.

They have also taken major, pioneering steps in cultivation technology. They push boundaries in the field of energy, water and nutrition. They are breaking new ground with process automation. Thinking in new possibilities is what makes Dekker Dekker.

With 1200 employees, they also have the strength to play a significant role. In this way they cover the entire process from new crossing to ready-to-sell product. They research, breed, multiply, trade, grow and market. They have their own laboratory, test locations, propagation and breeding companies.

With branches in the Netherlands, Tanzania, Colombia and South Africa, they are able to respond to the wishes of growers worldwide. Especially from growers who recognize that the future of floriculture lies in innovation. They like to give color to that innovation. The color of 'Colour your world'.

Dekker Chrysanten is the inspiring supplier for pioneering varieties.

They breed very specifically, looking for distinctive shapes, innovative colors and favorable cultivation characteristics. To do this, they also follow trends in consumer behavior and preferences for color and shape. The bar is high: of the many thousands of seedlings per year, only a few meet the strict selection requirements that apply to a market introduction. In addition, they invest in both fundamental and practical research in both breeding and cultivation technology

Dekker Chrysanthemums| Madiba


Dekker Chrysanten is the proud grower and grower of Madiba: small-flowered Santinis that excel in colour, number of flowers and shelf life. They give extra value and volume to bouquets and arrangements. Real Flower Power flowers! With their Madiba brand, they like to contribute to a colorful life by connecting our chain partners.

Their starting material is cultivated with passion at the foot of Mount Kilimanjaro in Tanzania. There, more than 900 Dekker Chrysanten employees lay the foundation for Madiba's top quality every day. Their brand name Madiba is named after the pet name for Nelson Mandela, also a colorful connector and as a tribute to him, they support various social projects in Tanzania.

Africa stands for colorful clothes, cheerfulness and exuberance. Exactly the characteristics that suit their mini chrysanthemums with African roots. The variety of colors and shapes of Madiba are an inspiration for florists and arrangers worldwide for endless possibilities for bouquets and arrangements. In addition to the single-flowered Madiba Daisy in 9 colours, there are now also Madiba Pompoms in 4 colors and the unique Madiba Spider variety.

Madiba Anemone

With its deep black heart and bright yellow flower ribbons, our first anemone-shaped Madiba is a striking appearance! Thanks to the unique flower shape, this new Madiba line functions as a colorful connector, usable in almost every bouquet and flower arrangement!

Madiba Decor


New in the range is the decorative Madiba. The decorative small flowers are a strong and colorful connector in every bouquet. And with the same strong properties as the daisy, spider and pompom, the deco completes the Madiba segment.

Madiba Daisy


The single-flowered Daisy is the classic in our Madiba range. Since its introduction, the range has expanded to no less than 8 colours. With African city names as recognition and tribute to the roots of the brand. Madiba Daisy is famous for its impressive large volume and longevity in a bouquet.

Madiba Pompom


The name says it all: the pom pom has small colored pumpkins that, with at least 30 flowers on a stem, provide the colorful and special filling of many a bouquet or arrangement. Available in 4 beautiful colors and as a mix. The reactions from wholesalers, retailers and florists from all over the world are very positive.

Madiba Spider


The latest Madiba type is the Spider, with unique decorative 'spider-shaped' flowers. Currently still available in white, but expansion with other colors will not take long. The Madiba Spider is also a colorful connector with a vase life for the consumer of more than two weeks after purchase.

Looking for the best wholesale for flowers and plants? We are MPS certified and we have the Qflor quality brand in our selection, so that you can rely on the highest quality. Always 100% fresh and with a choice of 15,000 products. Do you have any questions or would you like to register as a new customer? Call us on telephone number +31 174 725 380, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or use our online contact form

The Month of the Red Naomi

The Month of the Red Naomi

The Month of the Red Naomi | Roobos

Dear customer,

It's June again!

During this month the gardens are vibrant with the most beautiful colors of flowers.

And the most beautiful of these is undoubtedly the rose.

In June the temperatures become more and more ideal for the Rose and this exceptional flower is then at its best.

It must be then no surprise that the Rose is internationally the flower of the month for June.

And to pay tribute to this beautiful flower, the entire month is dedicated to the Red Naomi

The Red Naomi has a perfect red color and a soft velvety shade.

It is not without reason that this beloved flower has been the most widely grown and most popular rose for years.

And you can now enjoy this beautiful, classic flower at extremely low prices during the entire month of May.

You can find our Red Naomi Offer in various lengths daily on our promo page of our webshop.

We hope you enjoy our Month of the Red Naomi!

With floral greeting,

Looking for the best wholesale for flowers and plants? We are MPS certified and we have the Qflor quality brand in our selection, so that you can rely on the highest quality. Always 100% fresh and with a choice of 15,000 products. Do you have any questions or would you like to register as a new customer? Call us on telephone number +31 174 725 380, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or use our online contact form

The most beautiful Alstroemeria from Together2Grow

Together2Grow

Our wholesaler of flowers and plants is always busy selecting only the best growers for our webshop. That's why we only have the most excellent growers in our range. Today we would like to introduce you to Together2Grow.

Their name says it all: together2Grow is all about collaboration.

Ten years ago, Together2Grow originated from two companies; BZ Alstroemeria and Van Veen Alstroemeria. Owners Bernard Zuidgeest and Fedor van Veen were full of ambition and found each other in the idea that you can achieve much more together than alone. After all, there was still a lot to optimize in the field of cultivation and commerce in a sector where developments are taking place at lightning speed. In 2016, the companies merged and Together2Grow was born.

They grow at three locations, in Schipluiden, Poeldijk and Kwintsheul. Over the years they have grown to 8.8 hectares of cultivation area. Every year they grow about 33 million stems that are distributed worldwide to retailers, wholesalers and florists. They do everything they can to supply the highest quality alstroemerias and florincas all year round.

There is close cooperation with breeders and as a result they can regularly introduce new varieties, which are only available exclusively from them.

By working with an advanced cultivation process, they can offer a very constant quality throughout the year.

The Alstroemeria is not only a beautiful flower, it also has a very long shelf life. Their wide range ensures that they can supply a wide spectrum of customers, something for everyone!

Roobos wholesaler for flowers and plants: The most beautiful Alstroemeria from Together2Grow

New from Together2Grow. The Alstroemeria Intenz Dark Pink.

Alstroemeria

The Intenz Dark Pink is a striking appearance within the total assortment of Together2Grow. It has an intense pink color, large streak-free flowers and dark green leaves. The excellent quality of flower, stem and leaf also ensures that the consumer can enjoy the Intenz Dark Pink for a particularly long time. Because of this intense color, this new Alstroemeria also works well in mixed bouquets, trendy bridal bouquets and funeral flowers.

This novelty is now also available in our webshop.

View the most beautiful Alstroemerias from Kwekerij Together2Grow via their website. You can also find more information about this fantastic company here: https://www.together2grow.nl/

Looking for the best wholesale for flowers and plants? We are MPS certified and we have the Qflor quality brand in our selection, so that you can rely on the highest quality. Always 100% fresh and with a choice of 15,000 products. Do you have any questions or would you like to register as a new customer? Call us on telephone number +31 174 725 380, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or use our online contact form